Paid acquisition. Funnels. CRM. Tracking. Operations.
I partner with established founders to run paid acquisition, build the infrastructure behind it, and optimize the customer journey from first click to revenue.
HOW WE WORK TOGETHER
Most businesses outgrow their operations before they realize it. Revenue leaks everywhere. I find it. I fix it. I build what holds.
What gets built.
“Melissa is 100% the reason we didn’t delay kicking off paid ads for another year…along with so much else she’s done in building our workflows, automations, and landing pages. Melissa is an exceptional human to work with. Not only does she execute everything we need quickly and accurately, but she also proactively brings up new ideas for us to utilize in our marketing.”
I trust Melissa to execute on my team’s behalf, and that is something I value greatly. Highly recommend working with Melissa for your marketing and automation needs!
WHO I AM
I’m a growth operator who helps established founders connect the pieces between paid acquisition, funnels, CRM, tracking, and operations so the whole growth system works better.
I spent two years at HighLevel as a Senior Solutions Consultant, working with hundreds of business owners and learning how to build systems around the way a business actually sells, follows up, and operates.
After HighLevel, I built Avanzar Creative, where I’ve worked hands-on across Meta ads, funnels, HighLevel architecture, launch operations, lead flow, tracking, and backend systems.
That work has led me behind the scenes with founders and brands including Caleb Ralston, Frank Kern, and Sergio Silesky / Home Service Academy.
My philosophy is simple:
Your ads, funnel, CRM, and sales process are one growth system—not separate departments.
I work best with smart, established founders who want someone they can trust to get close to the business, spot what isn’t working, make recommendations, and move fast.
You’re not hiring software knowledge. You’re hiring judgment.
HOW IT WORKS
LET'S WORK
Tell me where operations break down.
I'll tell you exactly what needs to be built.
